Victims or agents for change? Representations and self-representations of women...

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Victims or agents for change? Representations and self-representations of women in the social media debate surrounding sustainable fashion

Abstract

This paper analyzes the social media debate on sustainable fashion on the basis of a multilingual dataset of Instagram posts and tweets. We focus on how women are discursively represented in terms of agentivity and how this is associated to different argumentative strategies. Our findings reveal a clear link between an argumentation denouncing the “ill” of the fashion system and women represented as victims; and between arguments proposing a “cure” to the problem and women represented either as recipients of a positive action or as agents bringing about change. Positive representation of women as agents is often made through arguments based on concrete examples, which show that change is already happening.

Keywords

  • argumentation
  • agentivity
  • women's representations
  • stock issues
  • social media debate

Autor_innen

Links

Publikation Information

Autor_innen:

Herausgegeben von:

Anna-Maria De Cesare, Matteo Casoni

Verlag:

Babylonia Bd. 3 (2021) «Die Darstellung von Frauen in Unterrichtspraxis, Diskurs und Sprachen»

Sprachen:

Englisch

Medientyp:

PDF

Stadt:

Fribourg

Jahr:

2021

Forschungsthemen:

Sprache(n) – Diskurs – Kommunikation
Selbstbestätigung – Empowerment – Selbstständigwerden
Darstellungen – Figurierungen

Fächer:

Linguistik

Form:

Artikel